So, with a nod to a previous post I put on here a few months ago regarding how much it makes sense and looks likely that cars will start driving themselves soon enough, with technology emerging today that could see this done in coming years – it seems that things are indeed moving quickly in this direction.

I read a short article a few days ago from the NYT reporting that Google is a company who’s working on this and has gotten quite advanced…surprising when you think of the nature of the company, that this development has come from the mogul of search rather than from a Toyota or Mercedes. In any case, it’s a welcome piece of news and if things keep advancing this quickly we may be chauffeured around by automatic cars sooner than we thought!

It does make you wonder whether Goog is looking at this from a general geeky “wouldn’t it be cool if…” point of view or whether they actually see a business in this which fits in with their model. They say they don’t have a plan, and looking at the time horizon this may be true. It does make sense however that if people spend time in their car and are not driving it – they have more time to spend online and thus are more exposed to advertising. However, car automation is way out of Google’s core business…interesting to see what comes out of this one…